Problem: People don’t think about needing antibiotic ointment until they’re already wounded. Create an ad geared towards children to convince parents to proactively buy Neosporin before it’s needed. 
Insight: Neosporin lets you "live limitlessly" by helping you heal quickly. Whether your job is a Jellyfish Juggler, a Cactus Caregiver, or a Hedgehog Hairdresser, Neosporin lets you get back to doing what you love, and quickly.  

Role: Campaign Concept, Design & Art Direction

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