NAMI Social Media Campaign
NAMI wanted a social media campaign in support of Mental Health Awareness Month. The theme was "Together for Mental Health" and the challenge was to create content that would resonate with the families of those struggling with depression. I proposed the insight that individuals suffering from depression often isolate themselves, and my goal was encouraging meaningful connection and open dialogue. I came up with the tagline “Hey—you ok? " and led the visual direction and conceptual development. The concept was selected as one of the key pieces featured during the campaign rollout for Mental Health Awareness Month. It sparked positive engagement on social channels and was recognized internally for its powerful simplicity and emotional clarity.
Link to campaign
Role: Concept, Design, & Art Direction
